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BET.COM Exec Calls it Quits. Andreas Hale: Everything that you thought was wrong with BET is true.

September 08, 2009 by editor  (View Source

(andreas hale) As of today (September 8, 2009) I am no longer the Executive Editor of Music at BET.com. Upon entering the position at BET I said that I needed one year to see what really went on inside the belly of the beast. I needed 365 days to sleep with the enemy and infiltrate the system. One year to see if they REALLY wanted change at BET. As someone who has been critical of BET for many years, it surprised many that I would leave my post at HipHopDX last year to take a position at BET. But it was an opportunity I absolutely had to take. I could no longer be critical of this company without accepting the opportunity to change it when given. Although I was hired to bring about change, I was systematically shut down. I wasn’t hired to make noise, I was hired to be silenced. The truth of the matter is that everything that you thought was wrong with BET is true. Over the past year I’ve seen a lot to reinforce my position that BET is too far gone in the negative to turn into a positive. We have all always thought the worst, but to actually see it in action is another thing in its entirety. The unprofessionalism, the tom foolery, the favors, the misappropriation of resources, the bad ideas that reinforce negative stereotypes, the emasculation of men, the meetings that break down in full fledged cursing battles, the unpaid overtime, the tears from employees scared for their underpaid and overworked positions and ultimately the unwillingness to change are all harsh realities that I’ve witnessed firsthand.


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